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Why Digitize Original Artwork?

By TPG Digital Art Services,

June 24, 2014
There are several ways in which professional digitization of original artwork can benefit you and your practice. Beyond just providing a good personal record of your work, digitization allows your original artwork to be accessible in ways that are absolutely integral to the contemporary art world.

Digitizing your art builds longevity and range of uses:

     • Catalog and archive your best artwork

     • Enhance your online presence

     • Open doors to art licensing and future sales

     • Have high quality reproductions ready to present to potential art buyers

     • Protect your originals against unforeseen damage or loss in the form of digital representations   

     • Provides for the option of print-on-demand, reducing inventory, overhead costs and capital gains taxes assessed for existing reproductions, which are considered assets

WhyDigitize1

Preserving the appearance of your artwork with the highest quality digital capture, calibrated to ensure accurate colour and textural translation, is essential for making reproductions and for representing pieces to those interested in purchasing the original.

Lighting is extremely important to the preservation of different surface textures of an original artwork in a digital image. Without proper lighting digital images flatten out textural detail and can even produce distortions or a lack of sharpness in figure ground relationships. This loss of dimension can critically alter the appearance of your work in digital mediums.

Improper lighting can also skew colour relationships which result in tonal inaccuracies in the image. While high resolution digital SLR cameras have incorporated many technological innovations to combat this challenge, when capturing something as sensitive and nuanced as an artwork, even the slightest details take on a significant role.

Post-production techniques are also very important for producing the most accurate reproductions. Colour calibration both before and after photographing the piece ensures that when images are printed they retain their accuracy. This is not simply a matter of proper appearance; colour proofing requires a working familiarity with the programs that translate a digital to a printed reproduction.

Achieving the best results requires both the proper equipment, skillful technique and calibration methods. Nearly everyone these days has a camera that can produce immediate digital reproductions but fine art representations demand a high level of technological capacity, experience, and skill.

At TPG, we are skilled photographers with over 40 years of combined experience using the most advanced professional systems available on the market. Our facility and onsite photography services use a fully colour calibrated system including cameras, monitors and printers.

Most importantly, TPG understand artists’mediums. We have an expert understanding of how to light art based on the medium used. This knowledge allows us to produce life-like digital representations of reliefs, brush strokes, canvas texture, metallics, and iridescent colours and will configure our equipment to capture the unique characteristics of your work of art.

Call or email us for a free consultation today!

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